Website redesigned for an Informational product

Responsibilities
UX/UI, Frontend
Team
Product owner, UX/UI Designer, Content manager
Project Link
www.humanai.ru

Humanai - first Russian online community of experts in Customer behavior design in digital environment.


The website is an online information product (startup), where experts and people, who is interested in the theme, exchange their experience by posting articles. Main part of traffic come from mobile phones. Mobile first design and development.


Problem:

Weak information architecture. As a result, an ineffective user experience. Data demonstrated that users spend too little time on the website, they did not go deeper, in order to discover variety of the content.

Process:

1. Research

2. Ideation

3. Wireframe flow

4. Prototyping

5. UI

6. Frontend development (CMS Tilda Publishing)


prototype1
prototype2
category-page-flow
main-pages
other-pages
mobile